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The Ashvini

Beauty & Makeup

Photography Makeup Is Not Everyday Makeup

A camera flattens, sharpens and exaggerates in specific ways. What I have learned about the difference between a face made for a lens and a face made for a room.

Dr. Ashvini Sundararaju1 min read
Editorial portrait of Dr. Ashvini Sundararaju in a pop art blazer

The first time I saw shoot images beside the mirror I remembered, I barely recognised the relationship between the two. A camera is not a mirror. It flattens depth, sharpens texture and exaggerates anything shiny.

These are personal observations from my own shoots, not professional instruction.

Flash finds every particle

Heavy powder that looks matte in a room can photograph as a pale cast with flash. I now use far less powder for photography and let the base sit slightly more luminous than I would in daily life.

The camera erases dimension

Faces go flat on film, so contour and blush do more work in a photograph than they do in a room. That is the opposite of the usual advice to keep everything soft and natural, and it is why shoot makeup often looks startling in person.

Makeup for a lens is designed for one moment. Makeup for a day is designed to survive one.

Skin preparation outperforms product

Nothing I apply competes with skin that is genuinely hydrated and calm. On shoot mornings I keep the routine boring and familiar, because a shoot day is the worst possible time to try a new product on your face.

Everyday is a different brief

On teaching days I want to look like myself at a distance of two metres for nine hours. That means less of everything, a base that breathes, and colour I can reapply in thirty seconds between classes.

What I ask a makeup artist

Two questions have saved me repeatedly: what will this look like under flash, and how will it behave after three hours. A good artist has an immediate answer to both.

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